NADA 2026: Why Dealers Are Meeting with Xcite
Every year, NADA brings the auto industry together to talk about what’s next. New tools, new ideas, new promises.
1 min read
Xcite Auto
:
Feb 3, 2026 8:00:01 AM
Xcite Automotive announced today a preview of Automated Compliance, a quality assurance tool powered by patented AI and computer vision technology. Automated Compliance checks all digital images for a dealership’s compliance with OEM brand standards, helping to control for issues like angle, background, placement, and lighting.
Previously, dealer groups had to manually spot check images to make sure photos did not have errors like objects left in the car or a photographer’s shadow on the vehicle. This new offering solves that issue, increasing a dealer’s digital merchandising productivity by 600 percent.
Many OEMs and dealer groups have exacting standards for how vehicles need to be displayed on websites and in other digital environments. The new Automated Compliance tool from Xcite flags areas to address, helping manufacturers and brands stay compliant. For example, the compliance tool identifies reflections on vehicles, objects left in the car, dirty surfaces, and several other elements that compromise image quality and compliance.

Examples of issues with vehicle images flagged by Xcite’s Automated Compliance tool include (l. to r.) a dirty engine, an object left in the vehicle, and a sticker on the car window.
“Xcite’s Automated Compliance tool plays a fundamental part in how we manage photo feeds based on Mercedes-Benz USA’s defined image sequence, automatically identifying the primary listing image along with any issues, applying a brand-compliant background, and supporting the display of any 360-degree spins dealers may be using,” said Shannon Lloyd, Advisor, Data Product Development at Mercedes-Benz USA. “This allows our dealers to easily enroll and helps us deliver a consistent, high-quality experience on dealership websites.”
“Xcite is leveraging our long history in vehicle photography services to develop and launch an industry-leading AI tool that increases image quality, consistency, and throughput simultaneously,” said Ryan Gee, President of Xcite Automotive. “We’re first to market with this type of compliance solution, and we’ve built it in close collaboration with OEMs and dealer groups. It doesn’t just solve a market problem. It prevents issues before they arise.”
There are two ways to participate in Xcite’s Automated Compliance preview:
Contact us to have a conversation about your compliance needs.
Visit Xcite in booth 8039N at NADA 2026. Request a time to meet at NADA.
Every year, NADA brings the auto industry together to talk about what’s next. New tools, new ideas, new promises.
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